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Story Selling Mastery - The Art of Selling Through Stories

person icon Ken Burke

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Story Selling Mastery - The Art of Selling Through Stories

Learn how to increase your sales effectiveness by using Story Selling as part of your sales process .

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Ken Burke

English [CC]

category icon Marketing,Branding,Story selling

Lectures -12

Resources -5

Duration -47 mins

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Course Description

Today, storytelling is just as powerful as it ever was. When done right, it can act as story selling. During a sales presentation, the use of stories captivates the listeners, suspends time, and acts as invisible selling. Everyone loves a good story. It creates safety for the listener, they relax and let down their guards. Learn how to be a great storyteller and let the story do the heavy lifting and selling for you.
There are four stories that you need in every speech to sell. This course teaches you what those four stories are, the structure to use, and how to develop and share them effectively.

Goals

  • How to structure and tell a story by looking at the oldest stories on the planet
  • The importance of stories and how we use them to pass down our history 
  • How stories can suspend time, capture your audience's attention, and act as invisible selling

Prerequisites

  • No requirements
Story Selling Mastery - The Art of Selling Through Stories

Curriculum

Check out the detailed breakdown of what’s inside the course

INTRODUCTION

1 Lectures
  • play icon Introduction to Story Selling 01:34 01:34

STORY SELLING STAIRCASE STRUCTURE

11 Lectures
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Instructor Details

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Ken Burke

Ken Burke, founder and CEO of The EntrepreneurNOW! Network is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class ecommerce software platform used by major merchants who ran $2b in online sales through its platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.  

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