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User Experience, Conversion Optimization for eCommerce Store

person icon Muhammad Ahsan Pervaiz

4.6

User Experience, Conversion Optimization for eCommerce Store

Improve eCommerce business conversion, sales, credibility, customer & user experience + satisfaction by enrolling here

updated on icon Updated on Jun, 2025

language icon Language - English

person icon Muhammad Ahsan Pervaiz

English [CC]

category icon Business,E-commerce,

Lectures -31

Resources -1

Duration -3.5 hours

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4.6

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Course Description

If you are into eCommerce business, own an eCommerce store or have job to design or improve its sales, conversion and revenue, this class is for you. This class will help you boost your eCommerce business credibility, customer engagement and overall user experience and satisfaction of your shoppers

If you are facing any of these eCommerce business issues/problems

  • If your customers/users are unable to find your product online

  • A lot of customers immediately leave your website after landing (High bounce rate)

  • Customers are mostly unsatisfied with your eCommerce store website

  • You want to study the psychology and A/B tested design patters for better conversion

  • Your customers don't trust purchasing from your online store

  • You are running an Etsy or Amazon store and want to get more sales

This course is for you to get familiar with the conversion psychology, User Experience

You will learn these practical skills

  • Shopping Behavior of users - How user's shop on online stores

  • Pricing tips to trick your customers

  • Easing the pain of shoppers to shop online

  • Ways to improve checkout process

  • Methods to improve store credibility

  • Improve Search Bar and search filters

  • Enhance Navigation with different design patterns

  • Using Proper tone to write buttons, product titles and labels

  • 5 must have things on a Product page

  • Tons of real examples and A/B tests and researches for better conversion and proven design patterns

And then most importantly

  • Airbnb Case Study - What improvements they did for better UX and Conversion

  • Etsy Case Study - How Etsy improved their product page and increased store credibility

Let's get started

Who this course is for:

  • Freelancers
  • Entrepreneur
  • Online Business owners
  • eCommerce store managers
  • UX Designers
  • Marketing manager
  • Sales Manager

Goals

  • A lot of proven A/B Tests and Design Patters for eCommerce Websites

  • Practical ways to Increase Conversion of your eCommerce store

  • Case study of Etsy + AirBnb of their product page improvements

  • Sell more by using Conversion Optimization

  • Satisfy your online store customers more

  • Practical tips for better User Experience of eCommerce Website

Prerequisites

  • You must be somehow related to eCommerce business

User Experience, Conversion Optimization for eCommerce Store

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction to UX Behaviors and Conversion Models

11 Lectures
  • play icon Course Introduction 02:22 02:22
  • play icon Why first impressions of your ecommerce store matters? 06:46 06:46
  • play icon Shopper's search behavior for Online Shopping 13:29 13:29
  • play icon Why Apple's online store HELP and Support works great? 10:23 10:23
  • play icon 4 Steps of Conversion Model 04:21 04:21
  • play icon 10 top reasons why user's abondon Cart? 06:33 06:33
  • play icon What are your customers looking for on your store? 03:36 03:36
  • play icon Learn how Dominos Pizza engage their customers and you should to 09:08 09:08
  • play icon How to lable your buttons for proper action? 03:46 03:46
  • play icon Let user Signup easily on your eCommerce store 06:35 06:35
  • play icon Download PDF Class Notes

Help customers make the purchase

12 Lectures
Tutorialspoint

More UX and Usability Improvements for eCommerce Websites

5 Lectures
Tutorialspoint

Case Studies of eCommerce Websites

3 Lectures
Tutorialspoint

Instructor Details

Muhammad Ahsan Pervaiz

Muhammad Ahsan Pervaiz

Instructing more than 100K+ UI UX Design students worldwide for the past 8 years. I began working as a Web Designer 20 years ago, and I had to learn everything the hard way.

I started from nothing and eventually found work with FORTUNE 500 businesses like Coca-Cola, Intel, and Panasonic.

Furthermore, I developed new design patterns for correctly displaying passwords in password fields while designing user experiences for the UK GP Tools mobile app, games, and e-commerce websites.

I'm a multi-talented individual that has won a Gold Medal, a national poster design competition from Panasonic, and numerous landing page design competitions on 99 designs.

I gained a lot of experience working with clients while freelancing, namely in the USA, Australia, the UK, and the United Arab Emirates.


These days, you can find me guiding startups with their landing page creation, SaaS web app designs, and on-boarding UX flows.

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