Webinar Marketing Course: Write, Design and Market Webinars
Webinar Presentation and Scripting - A Step By Step Guide to Successful Webinars
Updated on Jun, 2025
Language - English
Marketing,Digital Marketing,Webinar
Lectures -83
Resources -12
Duration -4.5 hours
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Course Description
WEBINARS ARE AN EASY WAY TO MAKE LOTS OF MONEY!
NO! They are not!
Webinars are complex, carefully crafted sales presentations!
But if you know how, anyone can do them!-Yes Even YOU!
By the end of this course, you will be able to write and design your Webinar Presentation which will be every bit as good as those created by experienced experts!
Why am I so confident of this?
Because Webinars are:
- A Formula
- ASystem
- A Framework
I will share with you step-by-step so that you can discover the key components of a Webinar, the scripting techniques, and the essential order in which you must deliver the content Course is focused on the Script and the design of the webinar presentation itself. This includes showing you how to master the delivery of the presentation to engage with your Webinar audience. This is the most difficult and valuable component of a webinar. Without this, all the work to put a webinar together- which is essentially logistics-is a complete waste of time!
In this course, you will discover:
The Essential Components of a Webinar
In more detail, the Anatomy of a Webinar
The Welcome
The Hook
The Introduction
The Core Content
The Transition
The Pitch
Questions and Answers
How to create a Presentation - starting with the provided Templates
How to write and design your webinar, stage by stage, following the instructions provided in over 27 detailed lectures
How to put your draft webinar script and slides together
** NEW **How to market your Webinar Presentation using Email, including Email Templates that you can download and adapt for your marketing campaign
What you should do next!
In addition to the Templates, I have included downloadable, PDFs, Slide Decks, Mind Maps and Scripting tools, leaving no stone unturned to give you every possible support with the creation of your Webinar.
Activities throughout the course will guide you through the webinar creation process.
Don't Forget Risk Reversal!
I am completely confident that you will be able to create an amazing webinar with this course. If for any reason you are not happy, just refund and you will still be able to keep all the downloaded materials and templates to continue to help you with your Webinars in future.
Enrol Today! This Course is Unique
Who are your target students?
- Instructors seeking to sell more complex courses at higher price points
- Entrepreneurs who want to discover how to sell online through a webinar
- Anyone who wants to improve their webinar techniques by developing a more in-depth understanding of how to write and design a webinar
- Course Creators or Product Creators who want to discover how to their products to a live audience through a webinar
Goals
- You will discover what a Webinar is and the key components of a Webinar Presentation
- Webinar success is a function of good scheduling and planning, so you will discover the best time and day to give webinars and a lot of mistakes to avoid.
- Webinar Presentation Pros know exactly how to structure their webinars so that they keep their audience engaged, I show you the exact structure you need, step by step, to create an amazing webcast presentation.
- A Webinar Presentation needs to be carefully designed and I provide you with a template that you can adapt for your own PowerPoint or keynote presentations.
- Your Webinar Success depends on mastering the details of the slides, script and delivery of your Webinar which I why I take you through every stage of the webinar from start to finish
- You will discover the advanced techniques for ensuring your Webinar engages your audience and turns into a successful sales engine for your business
- Webinar Marketing is important and in a new section of the course, you will discover how to use email to market your webinar to your audience including detailed downloadable templates.
Prerequisites
- A basic familiarity with either Keynote (Macs) or Powerpoint (PC) will help but is not essential as we are not doing anything very complicated in either programme
- Access to Presentation Software and a reasonable-quality microphone will be helpful.
- If you want to rehearse and record yourself then screencasting software (Camtasia or Screenflow) will be helpful but is not necessary to take the course.
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
-
Introduction to the Course
04:41
04:41
Getting Started with your Webinar
7 Lectures
Planning Your Webinar
5 Lectures
The Anatomy of a Webinar
10 Lectures
Designing Your Webinar Presentation
8 Lectures
The Hook and The Introduction
8 Lectures
Core Content and Transition to the Pitch
6 Lectures
Pitching and Beyond
6 Lectures
Delivering and Marketing Your Webinar
11 Lectures
Webinar Marketing - How to Create an Effective Email Marketing Campaign
5 Lectures
Webinar Marketing - Email Templates
6 Lectures
Webinar Registration and Landing Pages
5 Lectures
Summary and Wrap Up
4 Lectures
Instructor Details
John Colley
Investment Banking | Private Equity | Venture Capital | Career & Comp Strategy
Former investment banker, private equity dealmaker, boardroom strategist.
I help finance professionals accelerate their careers, maximise their bonuses, and master client origination—without playing loud politics or waiting for permission.
Most finance courses teach technical skills.
I teach the Stealth Career Moves™ they never show you inside the firm.
If you want to move from Analyst to Rainmaker—and control your comp, career, and client influence—you’re in the right place.
Explore my shorter, tactical courses for urgent career and comp problems.
Or go deeper with my flagship M&A, LBO, and Financial Analysis programmes.
Play the game inside the game.
Stay stealthy.
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