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Conducting Market Research for International Business

person icon Cavusgil

Conducting Market Research for International Business

New marketing opportunities in foreign markets.

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This eBook includes

Formats : PDF (Read Only)

Pages : 127

ISBN : 9781606490259

Language : English

About the Book

Book description

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

Conducting Market Research for International Business

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<a href="https://market.tutorialspoint.com/author/cavusgil">Cavusgil</a>

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