Consumer Behavior Theories
Convergence of Divergent Perspectives with Applications to Marketing and Management
Language - English
Updated on Oct, 2022
About the Book
Book description
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
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