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Consumer Behavior

Women and Shopping

person icon Patricia Huddleston

ebook icon Business Expert Press

language icon Language - English

updated on icon Updated on Oct, 2022

category icon Marketing,Other Marketing,

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This eBook includes

Formats : PDF (Read Only)

Pages : 143

ISBN : 9781606491676

Language : English

About the Book

Book description

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop   provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.

Consumer Behavior

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<a href="https://market.tutorialspoint.com/author/patricia_huddleston">Patricia Huddleston</a>

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