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Fundamentals of Global Strategy

person icon Cornelis A.

Fundamentals of Global Strategy

A Business Model Approach

person icon Cornelis A.

ebook icon Business Expert Press

language icon Language - English

updated on icon Updated on Oct, 2022

category icon Business,Entrepreneurship,

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This eBook includes

Formats : PDF (Read Only)

Pages : 272

ISBN : 9781606490723

Language : English

About the Book

Book description

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

Fundamentals of Global Strategy

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<a href="https://market.tutorialspoint.com/author/cornelis_a">Cornelis A.</a>

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