Fundamentals of Global Strategy
A Business Model Approach
Language - English
Updated on Oct, 2022
About the Book
Book description
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
eBook Preview
Author Details
<a href="https://market.tutorialspoint.com/author/cornelis_a">Cornelis A.</a>
Our students work
with the Best
Related eBooks
Annual Membership
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Subscribe now
Online Certifications
Master prominent technologies at full length and become a valued certified professional.
Explore Now