Learning Magento 2 Administration
Maximize the power of Magento 2 to improve your e-commerce business
Language - English
Updated on Oct, 2020
About the Book
Book description
Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business.
The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Features
- Strategic planning for maximizing your Magento 2 store’s operations and sales.
- Important guidelines and advice for optimizing your Magento 2 store.
- Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features.
Learn
- Strategies for creating multiple stores within a single Magento installation.
- Use of complex product types such as bundles, downloadables and virtual products.
- Configuring payments, shipping and taxes.
- Accommodating multiple languages and currencies.
- Installing and configuring themes.
- Managing content and search engine optimization.
- Creating promotions, up-sells and cross-sells.
- Leveraging the customer relationship features of Magento 2.
- Securing and optimizing your installation.

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Author Details

<a href="https://market.tutorialspoint.com/author/cyndi_williams">Cyndi Williams</a>
Packt are an established, trusted, and innovative global technical learning publisher, founded in Birmingham, UK with over eighteen years experience delivering rich premium content from ground-breaking authors and lecturers on a wide range of emerging and established technologies for professional development.
Packt’s purpose is to help technology professionals advance their knowledge and support the growth of new technologies by publishing vital user focused knowledge-based content faster than any other tech publisher, with a growing library of over 9,000 titles, in book, e-book, audio and video learning formats, our multimedia content is valued as a vital learning tool and offers exceptional support for the development of technology knowledge.
We publish on topics that are at the very cutting edge of technology, helping IT professionals learn about the newest tools and frameworks in a way that suits them.
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