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The Inscrutable Shopper

person icon Stella Minahan

The Inscrutable Shopper

Consumer Resistance in Retail

person icon Stella Minahan

ebook icon Business Expert Press

language icon Language - English

updated on icon Updated on Oct, 2022

category icon Business,Other Business,

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This eBook includes

Formats : PDF (Read Only)

Pages : 164

ISBN : 9781606491713

Language : English

About the Book

Book description

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field.  Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.  The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

The Inscrutable Shopper

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<a href="https://market.tutorialspoint.com/author/stella_minahan">Stella Minahan</a>

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