The book has been written by collective experience of many of Probyto past client projects, academic collaborations and team members for last 5 years. The collective work is represented by different experts in data driven decision making and portion they deal with in creating value for the clients at Probyto. The team has experienced professionals and freshers who have gained from the approach as mentioned in the book as well. Two key contributions for the book goes to Parvej Reja Saleh (Manager) and Namachivayam Dharmalingam (Senior Analyst).