Brand Management: Online Courses, Training and Brand
This brand management course is designed to help Students, professionals, entrepreneurs.
Updated on Jun, 2025
Language - English
Marketing,Branding,Brand Management
Lectures -64
Duration -8.5 hours
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Course Description
This brand management course is designed to help Students, professionals, entrepreneurs learn and apply Brand strategies, tactics. Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you’ll learn what the most important characteristics of a powerful brand are. This is a practical brand management course that provides you with the skills needed to build a strong brand for business. This brand management course will cover all the bases: brand name, logo, slogan, positioning, packaging, public relations, e-marketing, social media, all forms of advertising, non-traditional media, and more. The brand management course starts explaining what exactly a brand is. Lots of case studies have been taken in this course for a better understanding of Branding Strategy. This brand management course is a must for Marketing Students, Professionals and entrepreneurs. This brand management course has been designed and delivered by experts from Marketing Industry.
Goals
- Creating a Brand
- Organizational Culture for Successful Brand Management
- Brand Equity: Like Money in the Bank
- Measuring Brand Equity: Report Card
- Consumer Behavior and Brand Buying Decisions
- Brand Positioning
- Branding and Marketing Program
- Branding and Marketing Communication
- E-Branding: Building Brand online
- Case Study on Aditya Birla Group: Brands in a borderless world
Prerequisites
- The brand management course starts from scratch and hence no prerequisite knowledge is required
- A strong desire to understand Brand Management
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
-
Introduction
03:46
03:46
Brand Management An Introduction
7 Lectures
Creating a Brand
3 Lectures
Organizational Culture for Successful Brand Management
4 Lectures
Brand Equity Like Money in the Bank
4 Lectures
Measuring Brand Equity Report Card
5 Lectures
Consumer Behavior and Brand Buying Decisions
5 Lectures
Brand Positioning
4 Lectures
Branding and Marketing Program
8 Lectures
Branding and Marketing Communication
7 Lectures
EBranding Building Brand online
6 Lectures
Case Study on Aditya Birla Group Brands in a borderless world
4 Lectures
Branding Quiz
5 Lectures
Conclusion
1 Lectures
Instructor Details
Corporate Bridge Consultancy Private Limited
Corporate Bridge Consultancy Private Limited - EDUCBA is an initiative by IIT IIM Graduates, We are one of the leading providers of skill-based education addressing the needs of 1,000,000+ members across 70+ Countries. With more the 15+ years of experience in Training and Development, our expertise lies in Self-paced learning, Digital Learning content, Corporate Training, Content Development and Consultancy.
Our Vision:
To be a leading and progressive partner with our clients in their journey of progress.
"We are passionate about our work. We believe in empowering and improving our members’ lives with skill-based, hands-on training programs."
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