Advertising And Marketing Communications [eBook]
Master the Art of Advertising & Communications with this eBook
Language - English
Updated on Jun, 2025
About the Book
Book description
Advertising and Marketing Communications is an art and technique of developing and communicating messages to promote the products/services. It is creative, demanding, rewarding, exciting, and also challenging. The sole objective of this creative technique is — effectively aware people with information about the products, services, and ideas.
So, this ebook is designed to provide the theoretical and practical aspects of modern advertising and marketing communications.
Target audience:
This ebook is developed for students pursuing either an MBA program or a Journalism program. However, the language and illustrations are so simple that any interested reader can take help from this ebook to understand the concept of advertising and marketing communications.
Prerequisites:
As such, there is no prerequisite. Any reader who has an interest in this topic can read this ebook to understand the concept.
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