Conversion Rate Optimization EBook

Conversion Rate Optimisation, also commonly referred to as CRO, is essentially the process of increasing sales and prospective leads from any website. The added advantage is that it can be done without increasing the percentage of website visitors. By improving or optimising the website's conversion rate, there is an opportunity to attract more visitors and increase activity on the website. CRO helps in attracting more clicks to your home page or website without extra expenditure.

This is an introductory tutorial that covers the fundamentals of Conversion Rate Optimisation and how to deal with its various components and sub-components.

Audience

This tutorial is prepared for those professionals who aspire to learn the fundamentals as well as the refinements of CRO and implement it in practice. Conversion Rate Optimisation is a system which helps in increasing the percentage or the number of visitors on a website that further get converted into buyers/customers. In simpler terms, to allows them to take any desired action on that particular web page.

This tutorial is designed to make you comfortable with getting started with the basics of Conversion Rate Optimisation and its other functions.

Prerequisites

It is a foundational tutorial for beginners, and they can easily understand the concepts explained here with basic knowledge of how a company or website deals with its conversion rate and how to further optimise it. However, it will help the learners if they have some prior exposure to website handling, along with some knowledge of conducting surveys and any other marketing and strategy techniques.