Oluwakemi Adeniran

Let’s face it, at some point, things will go wrong during a service encounter with your customers. And many times you or your business would recover from that experience. However recovery from a service gone bad has been made tougher by recent world events such as the corona virus pandemic and crumbling world economies. Businesses are thus struggling to get by let alone survive. As a result, Service Recovery as a strategy for business growth has become a deliberate business principle just like marketing or sales. You need a Service Recovery strategy to thrive. Sadly many business owners do not have a sales recovery strategy because they think it is complex to implement or perhaps too expensive. It doesn’t have to be so. In fact if that’s the case, chances are that you do not have an effective Service Recovery strategy. In the book, “Get Them Back – How to win back lost customers and make them stay with you forever,” the author describes what service recovery really is and provides easy to implement steps on how to implement one in your business right away no matter the size and no matter the industry. No fluff and straight to the point the book shows you how to take customers from being dissatisfied to becoming your raving fans.