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Brand Naming

The Complete Guide to Creating a Name for Your Company, Product, or Service

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This eBook includes

Formats : PDF (Read Only)

Pages : 196

ISBN : 9781637421550

Language : English

About the Book

Book description

You don’t have a brand—whether it’s for a company or a product—until you have a name.

The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:

  • What makes a good (and bad) name
  • The step-by-step process professional namers use
  • How to generate hundreds of name ideas
  • The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Brand Naming

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Author Details

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<a href="https://market.tutorialspoint.com/author/meyerson_rob">Meyerson Rob</a>

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