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Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

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This eBook includes

Formats : PDF (Read Only)

Pages : 192

ISBN : Bailey, Cassandra M.

Language : English

About the Book

Book description

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.

Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.

The result is the one thing all brands need today: Sustained attention from the people who matter most.

Pay Attention!

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Author Details

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<a href="https://market.tutorialspoint.com/author/bailey_cassandra_m">Bailey, Cassandra M.</a>

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