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Public Relation Ethics

person icon Neill, Marlene, S.

Public Relation Ethics

Senior PR Pros Tell Us How to Speak Up and Keep Your Job

person icon Neill, Marlene, S.

ebook icon Business Expert Press

language icon Language - English

updated on icon Updated on Oct, 2022

category icon Marketing,Public Relations,

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This eBook includes

Formats : PDF (Read Only)

Pages : 158

ISBN : 9781947098640

Language : English

About the Book

Book description

Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

Public Relation Ethics

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Author Details

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<a href="https://market.tutorialspoint.com/author/neill_marlene_s">Neill, Marlene, S.</a>

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