Born Global Firms
A New International Enterprise
About the Book
Book description
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

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Author Details

<a href="https://market.tutorialspoint.com/author/s_tamer">S. Tamer</a>
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